The retail trade in Switzerland generated six percent less sales in the first quarter of 2022 than in the previous year. Although most articles related to the home office are also declining, they are constantly enjoying greater demand than before the corona crisis.
The non-food result of the GfK Markt Monitor in the 1st quarter of 2022 is still influenced by last year's lockdowns and reopenings for shops and products for non-everyday needs, according to a press release. The individual months are very different: January and February 2022 are clearly in the plus (lockdown in the previous year, 18 January – 28 February 2021). The month of March, on the other hand, is declining, where last year's reopenings on 1 March 2021 led to very high submissions.
Leisure time continues to increase. Demand in all areas of toys remains high and in the first quarter of 2022, seasonal carnival items were also in demand again. The baggage sector continues to recover due to increased travel activity. At Sport, some of the previous year's performers, such as the e-bikes, are subject to the high previous year's premium and are partly slowed down by supply bottlenecks, but are still very much in vogue over a longer period of time. This together with product groups around winter sports, fitness hardware, sports nutrition and camping articles.
The recovery in the fashion market will continue in the 1st quarter of 2022. According to the averaging, the furnishing market is declining slightly, including for garden furniture or cookware. The main areas of furniture, home textiles and furnishings recorded a pleasing development.
The areas of do-it-yourself and home electronics, which are less affected by the lockdown in 2021, are declining. A saturation can be seen in the 1st quarter of 2022, among other things, in flat screen TVs or video game consoles. Although most articles related to the home office are also declining, they are constantly enjoying greater demand than before the corona crisis.
According to the press release, the trend in online shopping continues, but is declining compared to the very high prior-year quarter and is cumulatively at minus 12 percent at the end of March.