BIC Japan, the Japanese subsidiary of the world's leading stationary brand Societe BIC celebrating its 75th anniversary, celebrated over 2 million domestic shipments of its oil-based knock-type ballpoint pen "BIC Click Gold" in 2019. The brand's first original brand site opened on March 13. At the same time, an Instagram campaign has started.
Click gold (based on BIC shipments in 2019), the No. 1 stationery category in BIC Japan, was launched in Japan in 2005. At the beginning of the sale, it was only available in four body colors, but it has gained popularity because of its high quality design and texture, a wide variety of colors, and reasonable prices. Currently, there are 18 different colors.
In 2019, domestic shipments reached a record high of 2 million. To commemorate this, we launched the Click Gold Brand Site. This site introduces 18 colors in the theme of "color", as well as customization methods that can be freely combined. Especially for high school girls and college students who value "color" as their individuality, the site is designed with a colorful and exciting site design.
CLICK GOLD Original Brand Site: https://www.bic-clicgold.com
At the same time as launching the original brand site, the brand's first Instagram campaign, “#Colors Only for Us,” has started. In this campaign, you can participate by posting a “favorite combination” to Instagram with click gold that allows you to freely change the top and bottom of the body color. Only one original click gold in the world with favorite characters printed on 20 sets of 200 people from the participants.
Click Gold Instagram Campaign Site: https://spring-campaign.bic-clicgold.com
In addition, answer 10 questions to diagnose your original color, click gold color diagnosis "What color is your front and back color? Also implemented. By answering simple questions, you will be able to derive the best “color” for yourself, and you can share the diagnosis results on Twitter, so that you can share each other's results with friends. (G)
Click gold color diagnostic site: https://couleurcheck.bic-clicgold.com/
From：NICHIMA INC，JAPAN
