Japanese Stationery Office Supplies Market Scale Flat 469.2 billion yen in 2016
Yano Research Institute announced the survey result on Stationery and Office Supplies Market 2017 on January 9 (targeted for FY 2016). The survey was conducted from October to December 2017 for stationeries and office supplies related companies.
The size of the domestic stationery and office supplies market in fiscal 2016 is based on the shipment value of the manufacturer, which was flat at 469.2 billion yen compared to the previous year. Looking at the same year by category, writing instruments increased by 1.8% from the previous year to 98.3 billion yen, paper products decreased 0.9% to 161.6 billion yen, and office supplies decreased 0.1% by 209.3 billion yen.
For writing instruments, hit products of water-based ballpoint pen are driving the market expansion, and positive growth continues from 2012 onwards. In fiscal 2016, fountain pens with tasks on supply side, mainly in middle- and high-price areas, decreased slightly, but items other than those increased slightly from the previous year.
Paper products are on a downward trend in the long term, reflecting a decline in corporate demand, a decrease in the schoolchild's population, price competition and so on. Envelopes that account for about 50% of the total in this field had a negative growth, with no positive factors like the census conducted in FY 2015 or the envelope demand for the My Number system. Meanwhile, notebooks and notebooks have been growing in the market due to the strong demand for individuals, but in recent years it has become rather flat. Although notebooks for fiscal 2016 continued to increase, notebooks remained flat over the previous year.
Among the 13 items surveyed, office supplies, electronic goods, office glue, adhesive tape, files and cutter 5 items exceeded the previous year. However, overall the increase was small, and the office supplies market as a whole remained roughly flat.
From: NICHIMA INC, JAPAN
Pilot Pen celebrates 100 years with popstar Mika
2018年日本书写工具品牌百乐迎来了100周年庆，为了纪念这特殊的日子，百乐联合伦敦流行乐歌手Mika推出限量版产品，Mika对3款百乐的畅销书写工具进行了再设计。该款产品于2018年1月正式发售，且仅在2018年有售。
This New Year marks the 100th anniversary for Japanese writing instrument brand, Pilot Pen. To celebrate the milestone, Pilot and popstar Mika have decided to join together to celebrate in a suitably creative, colourful, and fun way.
Pilot asked Mika to redesign three of its best-selling ranges, to create a collectable “Pilot by Mika” range of limited edition pens. The Limited Edition pens are available now and consist of a mixture of colourful, weird, playful barrel designs, inspired from pop culture themes, Pilots’ maritime origins (founders were sailors), and candy stores.
The Pilot V5, G2, FriXion Ball and FriXion Clicker are all available as Limited Edition Mika editions in loose, blistercarded and counter display formats.
The Mika editions are launched by The Pilot Pen Company (UK) Ltd in January in the UK and will be available only during 2018.
From: CHANNEL INFO, ENGLAND
WH Smith Reports Flat Sales
Retailer WH Smith reported that sales declined in its high street division, despite increases in its travel division unit. Total sales were flat year on year and like-for-like sales down 1% for the 20 weeks to 20 January 2018.
Commenting on announcement, Stephen Clarke, Group Chief Executive said:“ High Street sales were in line with expectations. Our stationery and seasonal ranges, including cards and wrap, performed well with good sales growth versus last year. Book sales were more challenging due to the decline in spoof humour titles and no new, big publishing trends.”
From: Office Times, FRANCE
尼尔森预测2018年中国快消品行业发展趋势
新生代消费者三大特点：彰显自我、女性崛起、超级消费，厂商要从这三方面赢取新生代消费。彰显自我，人们喜欢炫食，享受热门IP和快闪体验；女性消费崛起，在某些领域消费能力甚至超越男性，如汽车、旅游、娱乐、购物等；超级消费者：产品的重度参与者，热情高，同时带来更高收益。
市场趋势三大特点：消费升级、绿色健康、零售改革。消费升级在各产业仍是推动引擎，35%消费者愿意为食品饮料花费更多的钱，人数排在各产业之首。健康意识改变了人们对食品饮料的购买习惯，水果茶、纯果汁、包装水销量增长迅速，口香糖、低浓度果汁增长放缓。
集成型门店、升级杂食店、无人店成新零售代表，近50%厂商和零售商的CEO认为新零售将改变行业。
亚洲首家Moleskine咖啡店在北京正式开业
无印良品全球首家酒店MUJI HOTEL在深圳正式开业
来源：国际文仪
