The "edding Wall of Fame" carries the community idea and is a digital canvas on which everyone worldwide can express themselves individually on various topics together with other creatives and artists. The design is done intuitively on your own screen (whether desktop, tablet or smartphone) via a user interface that resembles a graphics program. What is special: the creative experience takes place digitally, in real time and even in the look & feel of the Edding permanent markers. From the commercially available color codes to the different line widths of the edding permanent markers when painting on surfaces, everything in the "edding Wall of Fame" is modeled true to the original.
“For six decades we at Edding have wanted to give people a tool to express their thoughts, wishes and ideas. For our 60th birthday, we are giving everyone with the “Wall of Fame” the opportunity to do this digitally and in exchange with other creative people around the world, ”explains Per Ledermann, CEO of Edding AG.
“It is our goal that, especially in these challenging times, the“ edding wall of fame ”inspires many people in their creativity and enables an accessible global exchange. We enable real products to be experienced digitally, thereby affirming our image as a creative brand and thus also addressing new target groups. Additional functions are already planned for the “edding Wall of Fame”, such as the integration and individualization of additional products, ”adds Heide Schiene, International Marketing Manager B2C at Edding.
For the launch in June, Edding was able to win over the artists Laura Klinke, Reyhan Yildirim and Pablo Fontagnier aka Hombre SUK , who right from the start, under the theme "Show your love", with their drawings on the wall in the styles of illustration, graffiti and comic / manga Will set impulses.
From: PBS REPORT, GERMANY
