The Yano Economic Research Institute (Nakano-ku, Tokyo) announced the result of survey on stationery and office supplies market 2018 "on January 16, targeted for 2017.
The company published "Stationery and Office Supplies Marketing Overviews Version 2018" (A4 size 494 page, tax-specific price of 110,000 yen) on December 21, 2018.
The size of the domestic stationery and office supplies market in FY2017 was negative 464.2 billion yen, down 1.1% from the previous year on a manufacturer shipment value basis, which was a negative growth since FY 2014.
The stationery and office supplies market fell sharply, mainly due to corporate demand during the economic recession, and after a while it has been sluggish for a while, but in recent years the writing instruments created hit products of personal demand led the stationery and office supplies market as a whole It was raised.
However, in addition to the fact that the writing instruments that continued to grow in fiscal 2017 had been breaking in the previous fiscal year, paper products continued to decrease, and office supplies also decreased as the majority of items declined, so the market as a whole also shrunk.
By fiscal year 2017, writing instruments decreased by 0.3% from the previous year to 97.9 billion yen, paper products decreased 1.8% to 158.7 billion yen, and office supplies decreased 0.9% to 207.6 billion yen.
Also, as a noteworthy topic, I pointed out that personal demand such as arranging stationery and office supplies on my own preferences and collecting (collecting) use is increasing.
What is spreading this is SNS such as Twitter and Instagram, and the generalization of the Internet environment due to the spread of smartphones is also great. These demands are particularly active mainly in women's groups, creating categories such as "girls stationery" and rapidly increasing the presence in the market.
For these products, due to their characteristics, there is a strong tendency towards small lot and multi-varieties, and product trends of stationery and office supplies in the future are expected to strengthen this tendency to a certain extent, and corresponding production We think that it is also required to devise measures such as systems.
As a future prospect, the stationery and office supplies market is a mature market in Japan, and it is inevitable that a structural demand reduction due to the declining population is inevitable in the future. Under such circumstances, many stationery and office supplies makers mentioned that they are pursuing measures for revitalizing demand by introducing high-function / value-added products that respond to individual demand and pursuing development of overseas markets .
The survey was conducted from October to December 2018 with direct interviews by station expert researchers for stationeries and office supplies related companies, hearings by telephone and e-mail, and document review.
