According to market research company The NPD Group, in the past year, US consumers have spent $210 million on unruled spiral, composition, graphing, and other notebooks, an 18% increase on the previous year.
Select writing instruments that are commonly used for bullet journalling have also seen growth, such as colour markers (+17%), paint markers (+9%), permanent markers (+6%), gel pens (+6%), and porous pens (+5%).
61% of bullet journal buyers also purchases writing instruments online in the same year, making them more likely to buy a wider array of writing products, including traditional and specialty pens.
Looking at spending habits, NPD also found that overall bullet journal buyers made more office supplies purchases online than non-buyers, and spent $40 more on office supplies annually, indicating they are heavier consumers of this industry as a whole.
Select writing instruments that are commonly used for bullet journalling have also seen growth, such as colour markers (+17%), paint markers (+9%), permanent markers (+6%), gel pens (+6%), and porous pens (+5%).
61% of bullet journal buyers also purchases writing instruments online in the same year, making them more likely to buy a wider array of writing products, including traditional and specialty pens.
Looking at spending habits, NPD also found that overall bullet journal buyers made more office supplies purchases online than non-buyers, and spent $40 more on office supplies annually, indicating they are heavier consumers of this industry as a whole.
From: OPI, UK
