The living room Paris Retail Week / Equipmag just opened its doors in 2016 and this year will open perspectives on trade and e-commerce in the future.
A new era. The physical trade combines with digital to create a retail favoring a la carte services. The borders are abolished at the service of a hyper connected consumer and research experience; Trade becomes increased trade, the theme of Paris in 2016 Retail Week.
With the arrival of digital in our daily lives, new moments of consumption through mobile tools are emerging and expanding. These moments of transition between two activities open the way to a new form of shopping, which is increasingly online, connected and highly personalized. How brands can they register permanently in these moments and become the discrete consumer shopping assistant? Why should they bet on increased trade to offer shopping experiences related to consumer expectations?
Paris Retail Week has shed light on the digital transformation of the French of the report with the brands in their daily lives through a study conducted by Opinion to 1,010 people, representative of the French population aged 18 years and over (full results to be discovered on the site of the event).
