A brand new look for London Stationery Show 2023
2023年伦敦文具展将于5月16日至17日在伦敦商业设计中心举行，展出范围涵盖：最好的文具、艺术和手工艺品、纸制品和书写文具品牌，届时会有大量原创作品，以及许多原创的产品系列并吸引买家购买。今年展会的参观者将会见识到全球150多个大胆设计和质量顶尖的品牌，这些品牌聚集在一个屋檐下，一起展示他们创意设计和最新产品。伦敦文具展推出 2023 年全新品牌形象，采用新的颜色、元素和标志。新的一年，伦敦文具展带来了全新的创意。品牌重塑的背后是决定将本次会展与主办方官方出版杂志 Stationery Matters 一起携手合作，共享标志设计。新标志还突出了一个新信息，即该活动是一场致力于艺术、手工艺、书写和纸张——行业四大主要产品的文具展。
London Stationery Show launches a fresh rebrand for 2023, featuring new colours, elements and logo. We chatted to Head of Marketing, Ella O’Keefe, to find out more about the inspiration behind the rebrand.
New year, new look for London Stationery Show.The rebrand comes off the back of the decision to link the show more closely with its official publication Stationery Matters, with a shared logo design consolidating their association. The new logo also highlights a new message, that the event is a stationery show dedicating itself to arts, crafts, writing and paper - four key products of the industry.
In addition to contrasting colours of fresh pinks and greens, the new brief features sharp arrow elements and block underlines, diverging from the soft watercolours of the previous branding. These signify a modern new direction for the show.
We spoke to London Stationery Show’s Head of Marketing, Ella O’Keefe, to find out her thoughts on the new branding:
我们采访了伦敦文具展的营销主管 Ella O'Keefe，了解她对新品牌的看法：
What caused the rebrand of London Stationery Show?
是什么导致了伦敦文具展的品牌重塑？
We wanted to give London Stationery Show a fresh new look, something that was really reflective of the world of stationery. We were also inspired by the rebrand of Stationery Matters in 2022. The same team run London Stationery Show and Stationery Matters, and we felt it was important that there was synergy between both brands. Both brands now have modern, yet beautiful typography and focus on soft colours and strong shapes.
我们想让伦敦文具展焕然一新，把文具创新与全世界共享。我们还受到了 2022 年 Stationery Matters 品牌重塑的启发。同一个团队经营伦敦文具展和 Stationery Matters 杂志，我们认为这两个品牌之间的共同协作的作用很重要。这两个品牌现在都拥有现代化且美丽的设计，并专注于柔和的色彩和强烈的视觉冲击。
What are your favourite design elements of the rebrand?
您最喜欢品牌重塑的哪些设计元素？
I love the fonts. The curvature of our lead font is perfect.When the letters connect, they have beautiful swirls. I think this is a great nod to the intricacies of calligraphy and the beauty of penmanship. The colours are also stunning.
我喜欢这些字体设计。我们的铅笔字体的曲率是完美的。当字母互相连接时，它们像是一个美丽的漩涡。我认为这是对书法的复杂性和书法之美的极大认可，颜色也十分令人惊叹。
What is next for London Stationery Show following the rebrand?
品牌重塑后，伦敦文具展的下一步是什么？
We are about to go live on our 2023 show campaign, meaning buyers will be able to register for this year’s show. T so you’ll start to see our new branding across all our platforms (website, email, social, adverts and more). We’re so excited for buyers to return to the Business Design Centre this May. We’ve got loads in store, with even more big names, exciting new brands, a fantastic education programme and interactive workshops.
我们即将开始我们的 2023 年展会活动，这意味着买家现在就可以注册参加今年的展会。因此您将开始在我们的所有平台（网站、电子邮件、社交、广告等）上看到我们的新品牌。我们很高兴买家能在今年 5 月重返伦敦商业设计中心参展。我们的商店里有很多东西，有更多的传统大品牌、创意大胆的新品牌、精彩的教育计划和互动研讨会。
