kikki.K is placed into voluntary administration

总部在墨尔本的文具品牌kikki.K进入自愿托管后,近500人面临失业可能。kikki.K在澳洲,新加坡,香港,伦敦和新西兰有65家门店,并有一家网店,2019年销售额为七千万。接管公司Cor Cordis正在研究卖掉整个生意或关闭部分门店的可能。
Stationery chain Kikki.K has become the latest Australian retailer to succumb to weak consumer sentiment amid a sector downturn. The Victorian-based business has fallen into voluntary administration, leaving 450 employees across a store network of 65 in jeopardy.
The company cited weaker operating conditions caused by the outbreak of the deadly coronavirus coupled with the summer’s devastating bushfires, but Queensland University of Technology retail expert Dr Gary Mortimer said there’s “other factors at play”. “It’s a type of product that’s highly exposed to discretionary spending, it's not a cheap stationery home office product,” he told. 
And retailers that are dependent on discretionary spending seem to be more exposed to tougher times. “There’s also emerging competitors that have entered the market place like Smiggle that target a younger consumer but also Typo, which seems to be on trend at the moment and targeting a very similar customer.”
Founder Kristina Karlsson released a statement this afternoon saying the closure of the business caused “profound regret and sadness”. “This business began with a young girl’s dream 20 years ago and became an international success story with customers in over 150 countries,” she said in a statement.

The business was placed into administration by Cor Cordis.


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