Convenience rules 2019 BTS

全球信息公司NPD集团透露,预包装的学习用品包在美国越来越受欢迎,报告显示,大约27%的消费者是由学校提供的,在有权使用这些工具的人中,61%表示他们今年选择购买该套件,高于去年的55% 。
Global information firm The NPD Group has revealed that pre-packaged school supplies kits are growing in popularity in the US.
The kits are traditionally offered via a school’s PTO/PTA organisation, notifying parents or guardians of the option to purchase all their children’s school supplies through one site. The NPD Group’s Back-to-School Report shows that approximately 27% of consumers are offered the kits by schools and among those who have access to them, 61% said they have opted to purchase the kit this year, up from 55% last year.
“Consumers who purchase kits are primarily doing so because of the time savings. While convenience certainly plays a role as a purchase motivator, we’ve noticed that most aversions to purchasing pre-packaged kits stem from the desire to involve the student in the selection process as well as kit pricing,” said Leen Nsouli, Executive Director and Office Supplies Industry Analyst at The NPD Group.
The majority of BTS purchases are still made in store, although data reveals that consumers are seeking out the convenience factor and moving more of their purchases online, inclusive of pure-play online retailers, traditional retailers, and those offering the pre-packaged kits.
Overall, BTS season sales are down 3% season-to-date, driven by a nearly 14% year-over-year deficit in glue sales. According to Nsouli, warmer-than-usual spring and summer months through the US caused retailers to run longer summer seasonal promotions which contributed to slower BTS sales. However, she added that the latest results showed positive sales growth in mid-August, which is expected to continue into the early part of September.


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