This summer, the Bic pen brand has put in place a partnership with E. Leclerc for a collection and recycling campaign on the occasion of the re-entry of the classes. Originally deployed in schools and businesses, the device is thus extended to the hyper and supermarkets of the food sign. Used writing instrument collection terminals were placed at the entrance of the stores, which could accommodate pens, felts, mine holders, erasers, markers, highlighters, proofreaders, etc. of all brands. The material collected until the end of the re-entry period will then be entrusted to the Bic recycling sector in partnership with Plas Eco, to be converted into outdoor furniture – Ubicuity range. In addition, for each pen collected, 1 penny of Euro is donated to the association The Voice of the child.